Alex What to ask before attending a trade show?
While preparing to attend any show, consider these 10 key questions to ask before exhibiting: 1. Why am I participating in this show? “There really has to be a why,” says D.J. Heckes, CEO of trade show management company Exhib-it and author of Full Brain Marketing .
Is it profitable to exhibit at trade show?
However, like most forms of marketing, with the right strategy, a trade show can be a very profitable choice. In this run-down, we discuss the four core benefits of exhibiting at a trade show. With the right strategy, every trade show you attend is an opportunity to drastically expand your company’s customer base.
How to avoid going to the wrong trade show?
Attending the wrong show is a frustrating waste of time and money. In order to avoid committing to a trade show that provides little in the way of new business or contacts, companies can take several precautions: Crunch the Numbers. Businesses should request detailed statistical and other information on past trade shows from the organizers.
Who are the CEOs of trade show companies?
While it’s nice to have a large footprint on a trade show floor, those who can’t afford it shouldn’t worry, says Michael Brody-Waite, CEO of InQuicker, a health-tech company focused on connecting consumers with services.
While preparing to attend any show, consider these 10 key questions to ask before exhibiting: 1. Why am I participating in this show? “There really has to be a why,” says D.J. Heckes, CEO of trade show management company Exhib-it and author of Full Brain Marketing .
However, like most forms of marketing, with the right strategy, a trade show can be a very profitable choice. In this run-down, we discuss the four core benefits of exhibiting at a trade show. With the right strategy, every trade show you attend is an opportunity to drastically expand your company’s customer base.
Attending the wrong show is a frustrating waste of time and money. In order to avoid committing to a trade show that provides little in the way of new business or contacts, companies can take several precautions: Crunch the Numbers. Businesses should request detailed statistical and other information on past trade shows from the organizers.
While it’s nice to have a large footprint on a trade show floor, those who can’t afford it shouldn’t worry, says Michael Brody-Waite, CEO of InQuicker, a health-tech company focused on connecting consumers with services.